Created in 2000 by two typographer-graphists (Pierre Huyghebaert and Alexia de Visscher) and an architect (François Dispaux), Speculoos is a collective structure based in Brussels. Now structured around Pierre Huyghebaert, Sophie Boiron and several independent collaborators including Delphine Platteeuw, Speculoos works mainly in the cultural, associative or public field, jointly with educational missions. If its structure is of a commercial type, its work is not a commodity, but aims at the production of meaning.Also, Speculoos is part and works with Atelier cartographique.
Working approach and sensitivity
The studio's production method involves a concerted approach to content and form. It involves in-depth research, both conceptually and typographically and graphically, and most often calls for a critique of the media and tools involved. Speculoos envisions work as a whole, taking into account its ins and outs and its impact on culture.
With 20 years of activities, Speculoos is based on a wide experience and expertise in graphic design, deployed through different skills including in main :
cartography and schematics;
signage and exhibition scenography;
artistic direction and typography;
graphic design and visual identity;
editorial work on publications, books and periodicals;
web design and software tool development related to the five areas listed above.
Speculoos links this daily practice with collaborations of eclectic appearances, but all directed towards bundles of common interests. The studio has worked on a number of projects and forged very close links with the Brussels and European cultural network. Its partners and clients also include a number of architectural actors and various organisations linked to city project issues, several architecture and urban planning offices, publishers and theatre organisations. The field of graphic design is largely outdated and revisited with tight collabporations with artists Vincent Meessen, David Evrard, Fabrice Samyn, Simona Denicolai, Ivo Provoost, Honoré d'O, Daniel Firman, Deborah de Robertis and the alliance of contemporary artists Potential Estate (operating around organizational scenarios under the alibi of question of borders). As a cultural actor, Speculoos is deeply involved in various issues related to its activity, with among others (in reverse chronology) :
typography, textile product development, publishing and co-design of exhibitions related to Franquin's graphic heritage for Dupuis Editions in collaboration with Alexia de Visscher (de Visscher Editions);
the design of several signs (completed or in draft form) for public facilities for architects Pierre Blondel, Agwa and Vanden Eeckhoudt-Creyf;
the mapping of the new visitor centre at the Citadelle of Namur;
the co-design with Atelier Blink of urban and commercial signage for Molenbeek, Anderlecht, Etterbeek, and Saint-Gilles, as well as signage for the Anderlecht town hall;
the design of the cartographic website of the Master Architect of the Brussels-Capital Region, Olivier Bastin;
the communication of several large associations such as the Ligue des Familles and Oxfam Magasins du Monde;
the co-design with the museum agency Place publique and Monsieur & Madame of several major exhibitions at the Atomium and the Museum of Tervuren, including the Pavillon du Bonheur provisoire and the critical exhibition Africa Fast Forward;
the co-publication of MAB, mapping the modernist architectural heritage in Brussels;
the search for new types of representations of the city by programming a series of conferences for the IBAI (Institut Bruxellois d'Architecture Instituut) at the Recyclart cultural centre;
graphic design and communication of several campaigns, events and publications for the Disturb association;
the publication of several urban planning studies and exhibitions with the urban planner Benoît Moritz from MSA on behalf of the Chancellery of the Prime Minister, the STIB and several Brussels municipalities.
Speculoos develops related practices around graphic design and actively participates in several collaborative projects:
the experimental and performance studio OSP (Open Source Publishing, linked to the Constant association) and the relearning of digital practices using free software tools,
the extension of the atlas Towards project initiated by Recyclart, Citymined and Constant by researching new cartographic modes with developers Pierre Marchand and Pacôme Béru, notably around the creation of the Waend cartographic platform within the Cartographic Workshop;
the Belgian quarterly survey and storytelling magazine Médor and its organisation as a cooperative;
teaching at La Cambre ENSAV, at ERG, and through OSP workshops in Europe and worldwide.
Since 2013, Speculoos has been developing and running a place where Variable (web design and graphic design), Éva Le Roi (drawings), Nicolas Rome (web design and graphic design), Benoit Closon (web design), Collin Hotermans (graphic design), Hélène Grégoire (graphic design) work in addition to the Atelier Cartographic. His library collects as many samples as possible of vernacular graphics of all kinds. The 130m² studio, designed by the architects Nicolas Vanden Eeckhoudt and Laurence Creyf, welcomes you and your bike with pleasure by appointment.
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